Thursday, July 1, 2010

Shine On!

This morning I finished a pretty standard summer event in Phoenix, Arizona.  I collected my things at the completion of the event and made my way to the airport.  I dropped of the rental car, boarded the terminal bus and made my way to the ticket counter.  That is when my mundane yet happy morning was turned around into an anger inducing mini fit because of yet another “customer service” initiative by the airlines.  This new fee is quite enraging.  Now if the airline has a problem with one of their planes and your flight gets canceled, delayed or otherwise interrupts your travel plans it will cost you $25.00 to fix it.  I wonder if I can adapt that business model to my industry... “So sorry we messed your show up.  The good news is we can fix it, and it will only cost you 25% of what you paid us to be here for in the first place.” 
I was burning up inside.  I pride myself as an ethical business man and it incenses me when I am taken advantage of against what I know is right.  I made my way through security with my internal monologue quickly increasing in vitriol.
I tell you this story to make my point on why I love getting a shoes shine.
These days a dollar is sacred.  Every penny that is saved is one that makes the sting of a stagnate economy feel a little bit better.  But shoe shines are one luxury we should all set aside $5 for, because it might just make your day.
As I put my shoes on at the security check point I realized how dirty and scuffed they were.  Now that I had seven hours to wait courtesy of US Airways it seemed like a logical way to kill some time and get something done that needed to be done anyway.  
The first reason I love getting my shoes shinned is the feeling of renewal.  You go in dirty and scuffed, and come out like a new pair.  Shinny, feeling good, like the man those cloths are supposed to make you.  I also like sit on the high chairs overlooking the speeding masses make it from gate to gate.  I usually enjoy people watching, especially in airports.  I like to guess where people are going.  The family with too many bags and bed pillows, defiantly Hawaii.  The man in the suit, San Francisco on business.  The tween in the twilight shirt with her cell phone glued to her ear, going home after visiting Dad and his new girlfriend.  Today however my stories kept getting interrupted by that $25.00 that was stolen from me.  I kept repeating in my mind that its not the money, but the principal of the matter.  
Every person that shines shoes has a story.  They are always personable and they always do a fine job at making you feel better.   I almost did not respond when he asked me how I was doing.  I was too caught up in my monolog to be courteous.  “I’m fine, how are you?”  My response at the time was so half hearted.  I didn’t really care how he was.  It was a pavlovian response engraved into me by polite society.  “Good.  A little slow today, but this is much better than my other job.  There is air conditioning here.”  “Did you just start working here?”  I asked.  “No.  I just came from my other job this morning.”
He was from Ethiopia.  A geography teacher in the equivalent of 9th grad high school.  It turns out he had a wife and a daughter back home he has not seen in a year.  He has to work two jobs in the summer time because in Ethiopia it is winter and the harvest has passed and food is very expensive and hard to come by.  We talked about World Cup.  He would have liked to see the Ghana game but it was at the same time he was working.  The conversation was always in smiles and soon drifted back to him getting some money home.  That is when he said something that altered my mood.  “It’s Ok.  The money will come, God will provide.”  
My $25.00 suddenly took a back seat.  My anger at a faceless entity seemed trivial. My perspective was altered, and I once again became grounded.  I was now disappointed in myself that I let something so silly ruin my day.  Thank God, for the man from Ethiopia, whose name I never did get.  When I responded to his farewells with “I hope your day is good too.” I meant it this time.  
That I when I realized why I like the shine.  
Thinking back this interaction was not a isolated incident.  A few months ago the lady that was at the station had a grand daughter with MS.  My mother-in-law happened to be quite involved with hyperbaric oxygen treatment, and was always talking about how it can help with MS.  We exchanged stories, smiles and a little hope for one another.  Later that month I was passing through and she recognized me, stopped me and thanked me for the information.  Her grand daughter was going to go for her first HYBOT treatment in a few days.  I remember the high I had that day that I may have helped someone change their life.
A few months before that It was a guy who has a small auto detail and tinting business.  Times were slow and his business was not going so good.  He had one employee that he did not want to fire because he was afraid of how he would pay for his responsibilities.  So he stopped paying himself and started shinning shoes until things got better.  His story was inspiring.  I never saw him again, so I am assuming everything worked out for the best.
My point being is we are all here to serve each other in one way or another.  We all have excuses on why we ignore this, but occasionally there are small interactions that remind us what is important and keep our egos in check.  So I encourage you to slow down a bit and get a shoe shine.  Don’t talk on your cell phone, or listen to your iPod.  Instead listen to the perspective that you might be granted.
Besides we can all afford to take a little dirt off our souls. 

Monday, February 1, 2010

Go Big or Go Home

The advantages and challenges of producing ultra wide screen content.


One of my favorite challenges when designing a show or developing a technical package is using existing technology in a new way.  For the last few months one of my clients and partners has been gracious and trusting enough to let us push that envelope of what is known to create something very visually stunning.
The initial specs were this:  We want a clean, minimalistic set that looks very flat, but has interest and is dynamic enough to easily change looks from day to day.  We also want to show videos in wide screen format, but we want to do it different from what everyone else is doing right now.  By the way we want it for as little cost a possible.  
I love challenges...
Digital Video has opened the production world to a new level of flexibility and creativity.  With that new world also comes a whole new obstacle course of codecs, frame rates, data rates, audio settings, pixel space, and gremlins that sometimes leave you staring at a screen saying “.....It’s not supposed to do that!”  This was the first thing we needed to tackle when we decided to show motion video over 100’ wide and 17’ tall in a pixel resolution of 5428x1080, almost three times larger than the best HD image available.
The easy part was getting the image to the screen.  So we worked backward from there.  Projection and video processing with edge blending made our canvas very bright and took care of the dynamic portion.  With the introduction of Vista (now Christie) Spyder pixel space was easily manipulatable and going from presentations to scenic looks and back was quite simple as well.
The challenge came in when we got to the “...we want to do it different from what everyone else is doing right now.”  We toyed around with exterior scenic elements, para rolls, (different video images that sync to one audio track) and motion back grounds.  All things that have been well established.  That is when it was suggested to show the full motion videos on the full canvas.  This in fact would be very different, because currently in wide screen formats videos are shown in a window in their native format, e.g. 1280x720.  So how do we produce a full resolution video 5428x1080?  More importantly, how do we play it back.

Enter the newest digital and most reliable playback solution in my opinion DT Videolabs’ PlaybackPro.  Because of the scaleable architecture as a hardware software solution we were able to leverage the computing and display resolutions of the latest and greatest video cards.  To kick it up a notch surround sound was a must.  The end result was a visual presentation to had attendees talking about it for the entire event and eagerly waiting sessions to see what was going to be shown next.  The production, compression and aspect ratios is the voodoo that sets apart the production.  I would love to reveal how it was done, but I need to keep some secrets...
If you would like to hear more about the production or have questions please contact me.  Feel free to comment and critique.  Solid State Designs also has this video system for rent.  More information can be found on the Solid State website
Executive Producer for this was Total Media GroupSolid State Designs was contracted for technical direction and consultation, as well as on site management.

Tuesday, December 15, 2009

New Media, New Ventures

Welcome to my blog.  What you are reading is the first post in my experiment in the value of Social Media.  It only seemed fitting that the founder of a company that makes its living on creating new, innovative ways to communicate a message would use every tool available to him.  So the adventure begins.

To be honest I have resisted Social Media until recently.  I found it to be un-engaging, and cold.  I can not count how many times I have heard: "...why were you not at so and so's for the get together... I posted it on Facebook!"  Well until recently I was not on Facebook. (or The Facebook as I called it)  I felt it to be invasive, and quite honestly I did not want images of me floating around the internet for all to see.  That is until now.

Every Tuesday I attend a local business group called The Source here in Albuquerque, New Mexico.  We get together, have lunch, talk about business, share leads, network, and drink coffee.  One member in that group happens to be a very talented writer and communications expert named, Kelly Koepke.  In the past Kelly has re-written the text on my company's website, written scripts for shows, and helped me with press releases.   After listening to her talk about Social Media and the value of the communication style, I realized that I was missing the boat if I was not on board.   She explained that I could manage the privacy and have separate pages for business and personal.  The more I thought about it the more value I believed it had on targeting the people I want to reach most.

I always knew that people do business with people they like.  So how do you get someone to like you through  Tweets, Wall Posts, and Blogs?  I guess just by being yourself, and maybe getting a little personal.

That is the purpose of this blog.  I am going to keep it business related, but personal.  I am going to talk about equipment that I use in the industry, travel, business trends, and whatever I think needs to be blogged about.  In my venture and through my thoughts I might get you interested.  I might get you to post a reply.  I might get you to pick up the phone and ask more questions.  If I am lucky I might get you to see that I am someone you want to associate with or do business with.

With that I say welcome.  Please subscribe and post.  I look forward to our personal, impersonal contact.


meJay F. Koller. Principal
cell: 602.740.3796 | phone: 505.216.7955 | fax: 505.216.7957
2706 Socorro St. NW | Albuquerque, NM | 87104
www.solidstatedesigns.com

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